CLOTHING DESIGN RESEARCH
We explore how to translate the results of sociological and material research into concrete clothing designs. Data on how people use clothing, why they stop wearing it, and how materials age are transformed into patterns, construction, layering, and visual language. We view clothing as a long-term companion - it must hold up technically, aesthetically, and psychologically.
Design Concept - Longevity as a Principle
Research confirms that people discard clothing for both practical and emotional reasons. That is why we combine durable materials, timeless silhouettes, and details that strengthen the user's connection to the garment. The goal is to create clothing that ages well, is easy to care for, and remains a favorite. Each garment is a response to specific research findings — data-driven design.
Capsule System and Layering
The collection is designed as a capsule collection of T-shirts, shirts, vests, caftans, jackets, and pants. A shared design logic, balanced proportions, and harmonious volumes allow for natural mixing and layering. Research shows that people wear clothes longer when they are easy to understand, versatile, and adaptable. The capsule approach thus promotes greater use of the garments and extends their lifespan.
Adaptable cut and repairability
We view the cut of a garment as one of the main tools for longevity. The construction is based on the principles of zero-waste, flat pattern, and kinetic garment construction, which support fluid movement, body changes, and sharing among users. The cuts are clean and logically structured, allowing for easy repairs, alterations, and redesigns.
Clothing Production
Our working prototypes demonstrated that durability is not just a property of the material, but also a result of the quality of the garment's construction. That is why the collection features accessible seams, modular elements, and details that allow for the gradual restoration of clothes without the need to buy new ones.
The development process involved multiple iterations—from sketches through prototyping to detailed adjustments. We tested each model on different body types to verify its versatility and long-term comfort. All models were created in a local workshop, where every element was hand-tuned. The combination of research methodology and artisanal precision allows the garments to be repaired, customized, and used over the long term—not just for a single season.
Materials - simplicity, durability, character
We select materials based on test results for resistance to pilling, abrasion, fading, and distortion — factors that most often determine when people stop wearing clothes. We prioritize single-fabric textiles because they are highly recyclable.
The collection is built on local and ethical production that supports artisanal expertise and minimizes the environmental impact of transportation. The result is a garment with stable materials and a distinct character, designed for both long-term wear and future return to textile circulation.
Colour Palette - The Foundation of Visual Stability
We design our color palette to be long-term and stable, not seasonal. We work with materials that age well and with accents that unify the collection across different textile sources. Colour is a tool for durability here, not a trend. It helps prevent visual fatigue and ensures that the garment remains a favorite for many years. The collection is based on two lines:
Achromatic line — no-dye & low-dye
Fabrics that are dye-free or minimally dyed have a low chemical and water footprint and age very well. The achromatic palette promotes timelessness, gender neutrality, and excellent mix-and-match versatility within the capsule collection.
Chromatic line — deadstock & original prints
The second line works with European deadstock textiles that would otherwise remain unused. Thanks to original prints by Zuzana Veselá, they acquire a unified visual identity. The design draws on the geometric aesthetics of the 1970s, the colour palette of the 1980s, and the principles of contemporary Scandinavian design — it is bold yet timeless.
Microdesign & Personalization – The Relationship with Clothing
Microdesign consists of subtle yet effective details: casings, adjustable sliding straps, fastening systems, or printed text — both visible and hidden. The wearer can alter the silhouette, length, style, and symbolic meaning of the garment. Clothing is thus not a closed product, but an open system that responds to the body, the situation, and life's changes.
These details support not only functionality and versatility, but also an emotional connection — one of the most significant factors in longevity, according to sociological research. A user who can interact with their clothing naturally wears it longer. Designer Eliška Látalová has expanded microdesign with a symbolic layer of original texts that function as personal messages or talismans.
In practice, this means clothing that a person can subtly alter — tighten, loosen, rewrite messages — and thereby continually reclaim it as their own. Microdesign is not decoration — it is a way to create clothing that a person can truly make their own, thereby extending its lifespan.
The process also includes the creation of industrial designs that protect key microdesign and construction details. This is a step that bridges research, aesthetics, and the ability to translate solutions into practice.
Key microdesign elements are protected by industrial design to ensure their uniqueness and transferability into practical application. (2025-42579, 38454)
